Started over 25 years ago by highly focused audiophiles and engineers, Audiences' goal was to offer products that pushed music reproduction to new heights. After the release of their now famous loudspeaker, it became clear to Audience that additional products needed to be designed to achieve their goal. Audience quickly recognized that better audio and power cables were needed due to inherent weaknesses found in other offerings. The world needed audio cables that were both well executed and eliminated the inherent "coloring" other cables introduced. This was followed up with the release of power conditioners that utilized a proprietary design and in-house components which took the listening experience to new levels. After many years in business, Audience still builds its products in the United States and continues to provide unmatched service to its large customer base.